rescene reboot

I kind of struggled with this logo. The name “Rescene” comes from the idea of remembering a movie scene through a scent. How do I convey that visually? As you can see above, I went through a lot of concepts. Most of them were very film-based ideas. Things got interesting when I started incorporating the scent trails into the typography. My first breakthrough was when I combined the scent trails with the film and the typography.

The ‘S’ shaped film ribbon and scent trail was a strong contender for my final selection. But it gave me Farscape vibes. So, I explored other ways to combine the idea of scent and filmmaking. I thought about cameras and their mechanical parts. I experimented with making the ‘c’ look like a lens. Then, I got more specific and started tinkering with the aperture. In those iterations, the aperture was microscopic. So, I asked myself, “What if the aperture was the main emblem?” That’s when I decided to fuse the aperture with the vapor trails.

Once I did that, I moved the emblem close enough to the wordmark so that the vapor trails would touch the letters. The emblem and the wordmark were now integrated as a whole. The aperture dissolves into mist which settles down into the wordmark. The faded pastel pink conveys the idea of a scent and the dark purple gives the name more visual weight. I felt particularly proud of this concept. So, the vapor aperture was my final choice.